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2/4 Brian Nelson's Internet Sales Marketing Research Records Using Adsense Adwords by Google. Tips and Tricks for Google Advertisers and Google Adsters 3/4
Welcome to Brian Nelson's Internet Sales Marketing Research Records Using Adsense Adwords by Google. This is a compendium site on using Tips and Tricks for Google Advertisers and Google Adsters.
You can find this site again  by typing in the  Google search engine  the unique word " 1sdrowdAesnesdA "  which is  OR " AdsenseAdwords1 " backwards.

Article Word Count  27,196

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Directory of Video Sites
Blue Box 1
Scan Below

Click Brian Nelson's www.PartyTentCity.com for party tents, canopies and awnings. Today's Sale 26'x40' Tarp.   Silver. Regular price is $104.00. With this ad it is on sale for only $88.00. Shipping is $15. No charge for shipping if tarp is picked up at  31 Gessner Rd.  in Houston, TX  77024  Use PayPal to Brian@NelsonIdeas.com or Call Brian 713-467-3025.  
Blue Box 1 Contact Brian at 31 Gessner Rd. Houston, TX  77024 Tel. 713-467-3025 Cell 713-927-4479 Click: E-mail me 
www.IamFightingCancer.com   Bookmark this page now!   Anything Internet   
http://www.NelsonIdeas.com/Directory-All-Websites/Alphabetical.html

  09/24/2009 02:35 PM -0500

 

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2

 Directory of Sites
Blue Box 2  Brian Nelson

 Do you need a party tent of white or silver tarp? Go to www.PartyTentCity.com or to see all my links go to:  http://www.PartyTentCity.com/PTC/Websites.html

Today's  special sale: Business is slow. Call me right now while this include page is up and get a 23% discount off any www.PartyTentCity.com  order.  No charge for shipping if picked up at  31 Gessner Rd.  in Houston, TX  77024 Use PayPal to Brian@NelsonIdeas.com or Call Brian 713-467-3025. http://www.NelsonIdeas.com/Directory-All-Websites/Alphabetical.html
Blue Box 2  Bookmark this page now!  
Contact Brian at 31 Gessner Rd. Houston, TX  77024 Tel. 713-467-3025 Cell 713-927-4479
Click: E-mail me 
www.IamFightingCancer.com   
 

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Contact information for this Website:
 
Brian Nelson

 31 Gessner Rd. Houston, TX 77024
08/25/2009 05:16 PM -0500
713-467-3025  Fax 713-467-3192  
Click: E-mail me

    

 

You are at http://www.BrianNelsonConsulting.com/adsense/advertising.html        ud   08/25/2009 05:16 PM -0500  Bookmark this page now!

 1 of 2 Website Products with Advertising
on the page.
 Sites are in the order created by Brian with AdSense.
1 Party Tents, Tarps, Tarpaulins, Canopies, Awnings, Mesh Cloth, Portable Garages, Party Tents, Awnings, Fire Retardant Tarps Canopies Camping Canopy, Clear Window Tarpaulins, Wedding & Church Revival Tents, Tent Hardware, Dome Shelters,  Garage Tents, Portable Storage, Units are Modular for Multiple Applications. Backyard Movie Screens, Golf Driving Range Rain & Shade Shelters, Black Mesh Shade Cloth, White and Silver Tarps, 6x8, 10x10, 10x20, 20x20, 20x30, 30x30, 30x40, 40x40,40x50, 40x60. 50x50. Also Patriotic Red, White & Blue Striped and Clear  Window Tarps. Tent Hardware. Portable Garages.  5-6-04 http://www.PartyTentCity.com 11,017

 

Channel 336x280 July 15, 2004
2 Tarps, Tarpaulins, White, Silver, Red White and Blue, Mesh Cloth, Shade  Cloth, Tarp 5-6-04 http://www.partytentcity.com/tarp/city.html   1,110
 Channel 336x280 July 15, 2004
3 Internet Marketing Sales Strategies. Creative Business Mentor  to help in "Thinking Outside the Box" to Increase Sales and Profits.  Become an  Entrepreneur Starting your Own Business.  Study how others Became Successful. Entrepreneurial Motivation Lecturers and Moderator for Internet Marketing Strategies, Business Brain Storming  and Think Tank Business Discussions. Entrepreneur Coach and Public Speaker About Confidence in Becoming Your Own Boss. Websites Developed by Daily Retainer Prices.    5-6-04 http://www.BrianNelsonConsulting.com  704
Channel 336x280 July 31, 2004
 4 FRAME TENTS GABLE ROOF  10 FT. WIDE 10 FT. LONG
 
All 6 Diagrams models of 10x10 Tents $110 to $ 260.60 Click Here
10x10SR  $110  Go to 5 of 14, 10x10SD $122 Go to 6 of 14, 10x10SRV  142 Go to 7 of 14, 10x10SDV $154 Go to 8 of 14,10x10SRV7  $232.60  Go to 9 of 14, 10x10SDV7 $260.60 Go to 10 of 14.   5-7-04
http://www.PartyTentCity.com/diagrams10ftwide/10ftlong.html 1,056
Channel 336x280 July 31, 2004
5 FRAME TENTS GABLE ROOF 10 FT. WIDE 20 FT. LONG
All 6 diagrams 10x20 Tents $171 $381.40 Click Here
10x20SR  $ 171. Go to 5 of 14,10x20SD $189 Go to 6 of 14 ,
10x20SRV $219  Go to 7 of 14, 10x20SDV  $237 Go to 8 of 14.10x20SRV7  $ 347.40 Go to 9 of 14, 10x20SDV7  $381.40 Go to 10 of 14. 5-7-04
http://www.PartyTentCity.com/diagrams10ftwide/20ftlong.html  655
Channel 336x280 July 31, 2004
6 FRAME TENTS GABLE ROOF  10 FT. WIDE 30 FT. LONG
All 6 diagrams of 10x30 Tents $227 to $502.20 Click Here
10x30SR $ 227 Go to 5 of 14. 10x30SD$ 251 Go to 6 of 14,
10x30SRV  $ 291 Go to 7 of 14, 10x30SDV  $315 Go to 8 of 14, 10x30SRV7 $ 462.20 Go to 9 of 14, 10x30SDV7 $ 502.20 Go to 10 of 14  5-7-04
http://www.PartyTentCity.com/diagrams10ftwide/30ftlong.html 507
Channel 336x280 July 31, 2004
8 FRAME TENTS GABLE ROOF 20 FT. WIDE 20 FT. LONG
 
All 6 diagrams of 20x20 Tents $195 to $ 697.80 Click Here  
20x20SR $195 Go to 5 of 14,
 20x20SD  $213 Go to 6 of 14, 20x20SRV  $243 Go to 7 of 14,20x20SDV   $261 Go to 8 of 14, 20x20SRV7  $421.20 Go to 9 of 14,20x20SDV7 $427.40 Go to 10 of 14. 5-7-04
http://www.PartyTentCity.com/diagrams20ftwide/20ftlong2.html  467
Channel 336x280 July 31, 2004
 9 FRAME TENTS GABLE ROOF  20 FT. WIDE 30 FT. LONG
All 6 diagrams  of 20x30 Tents $268 to $565.00 Click Here 20x30SR $268 Go to 5 of 14, 20x30SD $292. Go to 6 of 14, 20x30SRV   $332 Go to 7 of 14, 20x30SDV $356 Go to 8 of 14, 20x30SRV7  $553 Go to 9 of 14, 20x30SDV7 $ 565 Go to 10 of 14  5-7-04
http://www.PartyTentCity.com/diagrams20ftwide/30ftlong.html 305

 

Channel 336x280 July 31, 2004
10 FRAME TENTS GABLE ROOF  20 FT. WIDE 30 FT. LONG
All 6 diagrams  of 20x30 Tents $268 to $565.00 Click Here 20x30SR $268 Go to 5 of 14, 20x30SD $292. Go to 6 of 14, 20x30SRV   $332 Go to 7 of 14, 20x30SDV $356 Go to 8 of 14, 20x30SRV7  $553 Go to 9 of 14, 20x30SDV7 $ 565 Go to 10 of 14  5-7-04
http://www.PartyTentCity.com/diagrams20ftwide/30ftlong.html 301
Channel 336x280 July 31, 2004
11 AdSense Directory of Sites Where Code has been placed to activate AdSense pages for www.BrianNelsonConsulting.com www.PartyTentCity.com. ,www.SurplusCitySales.com, www.TheBursinessCritic.com , www.Internet-Marketing-Sales-Strategies.com By Brian Nelson 713-467-3025  Newly developed. site.    5-8-04  uploaded  730pm.  No immediate  Ads. By 8 45pm Ads appeared.  emsevoldog  http://www.BrianNelsonConsulting.com/adsense/advertising.html New
Channel 336x280 July 31, 2004        
 12 Bible Pronunciation .com  An Audio Version of How to Pronounce Difficult Words in the Bible. Send this to Your Church Members and Link it on Your Church Website. Commercial  Christian related links.  5-8-04 http://www.BrianNelsonConsulting.com/bible/pronunciation.html 2,640
Channel 336x280 July 31, 2004
 13 Click The Passion of The Christ  Brian's Study Page  On Mel Gibson's Powerful New Movie About the Last 12 Hours of the Life of Jesus Christ. Questions  Answered.  5-8-04 http://www.BrianNelsonConsulting.com/the-passion-of-the-christ.com/index.html  3,212
Channel 336x280 July 31, 2004
14 Blogs Thinking Out Side the Box with Brian Nelson Others enter their thoughts on changing the world by thinking outside the box.
Internet-Marketing-Sales-Strategies.com New 5-9-04 345am No Ads. 405am Adwords appear. Inventions, Franchises, Businesses for sale.
http://www.BrianNelsonConsulting.com/blogs/thinking-outside-the-box.html New  UNABLE TO CHANGE.8-1-04 unable to change html shows up. 8-15-04
Channel  BN Consulting
15 WANTED TO BUY:1" EMT Electrical Conduit Pipe.   General Supply, Freight Salvage Surplus, Closeouts, Warehouse cleanouts. Repossessions, Junk, Insurance Salvage, Disposable Merchandise, Industrial Surplus, Medical Surplus, Storage Rental Bins, Storage Trailers, used Equipment, Used Freight  Vans,  Building Materials, Factory Seconds, Discontinued Merchandise, Garage Clean Outs, Factory Clean Outs, Shipping Containers, Out of Business Sales, Merchandise Returns, Retail closeouts, storage buildings, donations, Garage Cleanouts, Sale Leftovers, Used Office Furniture and Equipment.  Factory rejects, Antiques,  Collectibles, Material Handling Equipment, Tools, Distressed Merchandise,  Insurance Claims, Insured  Settlements, Refunds merchandise.  Houston, TX    SurplusCitySales.com Brian Nelson, 31 Gessner Rd., Houston, TX  77024  bnelson@partytentcity.com  713-467-3025.  5-9-04  http://www.surpluscitysales.com  583
Channel 336x280 July 31, 2004

15  Golf Driving Range Shelter for Rain and Shade Made by Party Tent City. Com who manufacturers the below items.  5-9-04

 
www.SurplusCitySales.com/golf-driving-range/shelter.html nil
Channel 336x280 Aug 5 2004 SCS
16 Photos of T. Cavers High Quality 11x29 Boat  Storage Dome Tent  5-9-04 http://www.SurplusCitySales.com/boatstoragetent/photos.html 322
Channel 336x280 Aug 5 2004 SCS
17 Brian Nelson Consulting .com
" Thinking Outside the Box.
 5-10-04
http://www.surpluscitysales.com/internet-marketing-sales-strategy/brian-nelson-consulting.html  nil
Channel 336x280 Aug 5 2004 SCS

18Welcome to: Surplus City Sales.com 

We  broker, buy, sell and trade industrial and civilian surplus materials and products. Call me  to help you sell your surplus 5-10-04

 http://www.thebusinesscritic.com/surpluscity/sales.html 1,151
Channel 336x280 Aug 5 2004 SCS

19Computer Laser Printer and Inkjet Repair . comFor Computer Repair and Web Site Development related items 5-11-04

 
http://www.TheBusinessCritic.com/computer/laserprinterandinkjetrepair.html 1723
Channel TBC Top & Center Leaderboard.
20 WANTED TO BUY:  General Supply, Freight Salvage Surplus, Closeouts, Repossessions, Junk, Insurance Salvage, Disposable Merchandise, Industrial Surplus, Medical Surplus, Storage Rental Bins, Storage Trailers, used Equipment, Used Freight  Vans,  Building Materials, Factory Seconds, Discontinued Merchandise, Garage Clean Outs, Factory Clean Outs, Shipping Containers, Out of Business Sales, Merchandise Returns, Retail closeouts, storage buildings, donations, Garage Cleanouts, Sale Leftovers, Used Office Furniture and Equipment.  Factory rejects, Antiques,  Collectibles, Material Handling Equipment, Tools, Distressed Merchandise,  Insurance Claims, Insured  Settlements, Refunds merchandise.  Houston, TX    Surplus City Sales .com Brian Nelson, 31 Gessner Rd., Houston, TX  77024  bnelson@partytentcity.com  713-467-3025. BrianNelsonConsulting.com  5-11-04 http://www.thebusinesscritic.com/wantedtobuy/classifieds.html 690
Channel TBC Top & Center Leaderboard.

 21" 1,001 USES FOR THE COMPUTER  AND THE
 INTERNET  IN YOUR EVERYDAY LIFE"
Look on down beyond the blue box to find a list of a thousand
things your can do with your computer and the internet. Send me
your favorite website.
bnelson@partytentcity.com We will add it to this list. If you find a link that is bad e-mail me the name of the link and tell me which of the 100 sections it is in so I can take it down.  5-11-04

http://www.TheBusinessCritic.com/computer/internetuses.html  439
Channel TBC Top & Center Leaderboard.
22 Pillow Talk City.  5-12-04 own site.  May separate folders. http://www.PillowTalkCity.com  Main version not BNC 24.
Channel  Pillow Talk City.
23 Pillow Talk City.  5-12-04 With the Business Critique all in one site. http://www.thebusinesscritic.com/pillowtalk/city.html  1507
Channel  Pillow Talk City.

24 CONNECTORS AND FITTINGS FOR TENTS CANOPIES AWNINGS AND PORTABLE SHELTERS FROM   Party Tent City 
 

http://www.SurplusCitySales.com/partytentcityconnectors/fittings.htm  308
Channel 336x280 Aug 5 2004 SCS
24 Party Tent Awnings Tarps & Tents Photos
Section of Party Tent City .com 5-13-04
http://www.SurplusCitySales.com/party-tents-canopies-awnings/tent-photos.html 322
Channel 336x280 Aug 5 2004 SCS
25  INSTALLATION  TIPS PARTY TENT AWNING CANOPY AND
DOME TENT INSTRUCTIONS
5757 FOR MOST TENTS 

See Section 1  .  GABLE ROOF TENTS.
 
See Section 2 DOME ROOF TENTS.
5-13-04

http://SurplusCitySales.com/partytentcity/installation.html
Channel 336x280 Aug 5 2004 SCS
 26 5-13-04  Party Tent City  PHOTOS PAGE  
 
(THIS PAGE ONLY FOR THOSE WITH  CABLE OR DSL)
http://www.SurplusCitySales.com/photos/partytentcity.html
Channel 336x280 Aug 5 2004 SCS
 27 We do Internet hosting, Discount website hosting and  web site hosting. We can also do virus repair, provide computer tips and tricks, hosting of websites, internet site development, and  web site development, search engine optimization, blog advertising designs, internet sales stretegies and internet linking research.  http://BrianNelsonConsulting.com/hobbycomputers.com/index.html
Channel 336x280 July 31, 2004

28 HOUSTON, TX INVESTORS AND DEVELOPERS Welcome to the Charles Lang Investors and Developers site map. This  property on the Sam Houston Toll Road, Beltway 8 south is for sale.
Also Tips, Tricks and Reasons to buy investment property.
5-16-04

http://www.TheBusinessCritic.com/charleslang/beltway8frontageproperty.html
Channel Houston Investments.

 29 God Is The .com   Who is God?  Bible Quotes Bible Coach Interesting Bible Stuff. WORDS OF WISDOM to LIVE BY.
The answer to any question on how to live is found in the Bible.
GOD IS THE  Answer To any problem you every have. 
GOD IS THE best friend you could ever have. 
GOD IS THE  solution to any problem you ever have. 5-17-04

http://www.GodIsThe.com
Channel 336x280 Aug 5 2004 SCS
30 Meredith Nelson  Percussionist   Percussion and Piano Lessons,  Houston, Texas                                                (713 688-4081 http://www.TheBusinessCritic.com/percussion/teacher.html 
Channel Percussion Teacher
31 The Bible Quilt Bible Quiz Page Welcome to the Josephine Visnovske'sBible Quiz Page!  How Well Do You Know the Bible? http://www.surpluscitysales.com/bible/quiz.html
Channel Bible Church Religion
32 Emergency Backup Wedding & Commercial Photography  5-19-04 I enjoy doing backup photography for Weddings,  Anniversaries, Birthday Parties, Bar Mitzvahs, Bah Mitzvahs, quinceanera, Reunions and big celebrations events in Houston and the surrounding areas. http://www.BrianNelsonConsulting.com/houston-digital-photography.com/index.html May158/18
Channel 336x280 July 31, 2004
33 Cash for Your Books.  5-19-04Channel Cash for Your Books Carlo's old. http://www.theBusinessCritic.com/cash/foryourbooks.html
 Channel 336x280 Aug 5 2004 SCS
 34 (FAQ's)  Frequently
Asked Questions
for Party Tent City.
Information Letter in Spanish.  5-20-04
http://www.PartyTentCity.com/spanish/information-letter.html
Channels Info letter Spanish new. Foreign Lang Text and Graphics.
35 Party Tent City .com Tent, Awnings, 5-20-04 http://www.PartyTentCity.com/diagramsawning10ftwide/10ftout.html
Channel Awnings
36 Brian's  Internet  Reference Directory 5-20-04 http://www.PartyTentCity.com/internetlinks1/internetlinks1.html
Channel Brian's Internet Reference Directory
100 Tips and Tricks on using Google Adsense Publishers for Adwords Ads. You can become a Google Adster.
Google Adsense Adwords  program is a popular web advertising program which providing  a good income source for many websites.
IT is important not to misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.
1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.
2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.
3. Do not place more than 3 ad unit and 1 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.
4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links.
5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.
6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.
7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.
8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.
9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.
10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.
11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!
12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.
14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.
15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.
Update:
16. Only single referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only one referral button for adsense referral, adwords referral, and Firefox with google toolbar referral
17. Do not specify Google ads as your alternate ads.
- Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.
19. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. More.

How Much  Can  a Google Adster using  Adsense Really Make?

 
 
Since 2003, the Google Adsense program has greatly help website owners defray hosting charges and other costs  . Many are turning to Google Adsense to generate some revenue from their sites and what’s more, earn some extra on the side.

What
Is Google Adsense?

Adsense is an advertising program run by Internet giant Google. Google Adsense allows you  to sell advertising space. The program enables you to display relevant text and banner ads on your websites content pages.  . Google pays you a fee when the visitor clicks on the ad.

When you join the Adsense program, you get access to Adsense for content which places ads on your content pages. Because the ads are targeted to what visitors are looking for on your blog or they match the interests of the visitors your content attracts, you earn and at the same time enhance your content pages. Google uses its vast search technology resources to serve ads based on blog content. In this regard, Adsense has become a popular choice for placing advertisements on a blog because the content of the ads is relevant to the blog. For example, ads for kitchen utensils will appear on a blog post about healthy cooking. Google has an extensive inventory of ads for all categories, business, practically for all kinds of content. If Google is unable to display targeted ads on your blog page, you can display a default ad of your choice.

A companion to the Adsense for content is the Adsense for search. It allows you to add a Google search box on your pages. This keeps the visitors on your blog longer since they can search from right on your blog. When a visitor searches the web using the search box, Google shares any ad revenue it makes from those searches with you and you shell nothing to participate.

Another recent addition is the Adsense for feeds. This runs on RSS and Atom feeds. RSS and Atom feeds are standards for publishing regular updates to blog-based content. Ads are displayed in the most suitable feed articles. You are paid for your blog’s original content; visitors see appropriate advertising and more relevant feeds to choose from.

How  do you
Join?

There is no rigid criteria to conform to for acceptance into the Google Adsense program, unlike other online ad networks that place minimum traffic requirement to be accepted. The only real criterion is acceptable content. Of course, any ad program wants to attract quality content blogs only. Assuming you already have a blog on which you can include Adsense links, you first need to be accepted into the program. The first step is to go to http://www.google.com/adsense to sign up. Google will review your blog to find out if you have the necessary traffic and the content that would bring in sufficient clicks to make your taking part in the program beneficial to Google and to you.

Once you are accepted, all you need is a bit of javascript code to incorporate the advertisements into the accepted blog site. Google does the rest like providing appropriate ad links from its inventory of clients to your blog. Targeted ads will start showing up on your blog.

How Does it  Work

There are two sides to Google advertising – one for advertisers selling a product or service called Adwords and Adsense for blog publishers. Advertisers pay Google to have their ads designed using Adwords appear next to the search page results in Google and a list of significant keywords for their offerings. Google will display an ad only if the provided keywords conform to a visitor search. An advertiser pays Google on a cost per click (CPC) basis. This means an advertiser pays only for that ad if the visitor clicks on the ad and visits the advertiser’s site. Advertisers compete with one another to buy search keywords usually from five cents and above. Nevertheless, Google also takes into consideration the search engine ranking of the advertiser blog, so no one site can just buy keywords. For example, a purchase of the keywords “digital camera” produces ads next to Google search result in its home page. Said purchase also shows Adsense ads for digital cameras on other blogs where digital cameras are mentioned.

For their part, blog publishers using Adsense create relevant pages. Google sends out Mediabots (digital robots) which use special algorithms to crawl the host blog page and evaluate the content to determine what keywords are relevant and report the result to Google’s ad server which then serves the appropriate ads. Blog publishers get paid a percentage of the fee that Google receives from the advertiser. This is done through a combination of a pay per click (PPC) and pay per impression basis. Impression is the number of times a specific ad has been displayed. A blog publisher is reimbursed at a fixed rate per thousand impressions. If a page isn’t significant enough, a blog publisher doesn’t get paid as much. There is no charge for the blog publisher to join Adsense. All costs are covered by the advertiser who participates in Adwords.

How Much Money can it makes?

The amount of money you (blog publisher) can expect from Google Adsense depends upon several factors. If your blog draws tons of traffic and you focus on a particular niche, Google will serve ads that appeal to visitors of your site. For instance, if you maintain a popular blog devoted to portable media player, you can make a windfall because of the high level of competition for related keywords. Rates for competitive keywords can exceed $1 which impacts your blog’s earning potential. Conversely, if you are in a less competitive niche, you get occasional traffic only, thus less visitors click on your ads which equates to less money earned.

How much each advertisement pays per generated click is also another important factor. Each Adsense ad is not worth the same. An ad may give you ten cents while another may give you $1 per click. It depends on the demand for that kind of ad. If a number of advertisers are bidding for the same advertising space, the advertiser offering the most per click will get their ad displayed first.

Ad formats and placements influence revenue. Placing ads on the right part of the blog page is significant so that visitors looking at your page will see the ad, at the same time it will be not be overly intrusive to put visitors off.

Fundamentally though, it is all about content. To make money from Adsense, you have to know what your visitors are looking for. It may be information on a topic, a product they want to buy or a service they want to avail of and entertainment. Offering visitors good content will generate highly relevant ads which in turn will draw more clicks on the ads displayed. To optimize content, the same basic rules for search engine optimization apply.

Google doesn’t publish the percentage it takes as a commission and only displays what the blog owner receives in member reports. However, you can make a rough estimate. The average click through rate (CTR) for online advertising is generally around 0.5 to 1%. CTR is the rate at which visitors click an advertisement usually calculated as a percentage of ad impressions (number of times a specific ad has been displayed). What each click pays is dependent on the content and keywords that are generating the ads being served.

Although Google doesn’t release the amount it pays for keywords, you can sign up as an advertiser on top of being a participant in the Adsense program for $5 and see for yourself how much advertisers are paying Google for various click through. For example, a thousand page views with Google ads on them per day, at 1% click through rate and 25 cents per click will yield $2.50 per day. Not a lot but it can cover hosting fees or service fees.

Google Adsense is not a get rich quick program. But there are documented cases of hosts are earning as much as $5,000 a month and more.  There isn’t any sense why a website owner can’t earn  a lot  from Google Adsense program. Definitely, there are thousands of dollars worth of reasons to make money from Google Adsense.

 

AdSense  Tips and Tricks To Increase Your Commission

 

Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs. Whether you are a work-at-home employee  trying to make a little extra cash or an Internet entrepreneur with hundreds of monetized websites, AdSense is truly tan easy way to earn money.

Simply sign up for a free account, grab your ad code and paste it in your site. But here's the amazing thing - no matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. And I should know, after learning about these tricks, I more than doubled my AdSense commissions!

The self-proclaimed AdSense gurus and experts are sharing this insider knowledge, for a fee so becareful how much youi spend on information that is available to you free on the net.

You can learn all these secrets from them, as long as you buy their e- commerce books, sign up for their seminar or purchase their newsletter. But I'm going show you that these  AdSense tricks that you can use for free.

1) Color code your ads to match your web site palette *exactly*. Don't use table  frames around your ads. Instead, in the AdSense code generation interface, be sure that you choose the same color as your page background for the ad frame and the ad background.

When choosing the ad heading colors, match them to the *exact* color of your page headings. Use the exact same ad background shade as your page background. Use the exact same ad text font and color as the text on your pages.  The link and text colors are identical to the color palette used throughout the rest of the page.

Near enough is NOT good enough. If you can't quite get the color matching right, use Google's built in color palette together with the RGB to HEX or vice versa color converter on this page - http://www.w3.org/MarkUp/Guide/Style. That handy little tool was a life saver for me.

This is probably the one single tweak that made the most difference to my commission levels.

2) Try not to use the traditional horizontal banner style or leaderboard image ads because people are already used to seeing them.

3) Use Google's own AdSense optimization tips at https://www.google.com/support/adsense/bin/static.py?page=tips.html and visual heat map to assist you in deciding where on your page to place your AdSense ad code.

4) Research competitive keywords using a keyword research tool such as Keyword Discovery at http://www.keyworddiscovery.com/?id=22487 or grab a list of the most popular keywords from various sources and use them in your web site pages where relevant. This article - http://searchenginewatch.com/facts/article.php/2156041 - is a good source of frequently searched keywords. Targeting popular keywords will help trigger AdSense ads on your pages that utilize those keywords. The more popular the keyword or phrase, the higher AdWords advertisers are generally willing to pay  you per click for it so the higher your commission on those clicks.

5) Incorporate the AdSense code into your page so that the ads look like a regular part of your site. You can see an example on this Internet Dating Stories site - http://www.lovestory.com.au/ - where link ads are incorporated within the regular left hand navigation of the site under the heading "Feature Links".

6) Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats at https://www.google.com/adsense/adformats.

7) Place images next to your ads to draw attention to them. You can see two different versions of on this search engine article library page - http://www.searchenginecollege.com/articles/article-library.htm - at the top (where a pointing hand directs your eye to the ad) and the bottom where 3 images draw your attention to each of the three AdSense ads.

8) Use the full allowance of multiple AdSense ads on each of your pages - 3 regular AdSense ads, plus 1 link unit. Use careful placement of these ads so they blend into your site and don't distract from your content. Clever use of this allowance can be seen on this page about bad Internet dating stories - http://www.lovestory.com.au/bad-stories.htm - where you see:

1 horizontal 4 link ad unit towards the top of the page under the first paragraph.
- 1 vertical skyscraper text ad unit about halfway down the left hand side under "Sponsor Links".
- 1 vertical skyscraper image ad unit down the left hand side under "Sponsor Links".
- 1 horizontal text banner unit at the bottom of the page with images above each ad to draw attention to them.

You can also include 1 AdSense referral button in addition to the 3 other units although the payment is not very high on the referral link. .

9) Tailor your page content to a particular concentration of information.  Page content that is tailored towards a specific theme is more likely to trigger AdWords ads that closely match the content and are therefore more likely to interest your visitors and inspire them to click.

Don't create pages merely for the sake of placing AdSense ads. Visitors (and search engines) can see through this ruse in an instant.

10) Some Google Adsters use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more!

 

 

Where is the Best Place To Put Your Adsense Ads?

 
 
Where’s the best place to put your adsense ads? On your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.

 

Even Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.

When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here https://www.google.com/adsense/support/bin/answer.py?answer=17954

Of course, all of the studies in the world aren’t worth a much if the findings don’t work on your web site. That’s why it is important to test,  and test again. Experiment on your website with your Google AdSense placement and then track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation(possible adsense click fraud though).

Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.

AdSense

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

It currently uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Many sites use AdSense to monetize their content and some webmasters work hard to maximize their own AdSense income. They do this in three ways:

  1. They use a wide range of traffic generating techniques including but not limited to online advertising.
  2. They build valuable content on their sites; content which attracts AdSense ads and which pay out the most when they get clicked.
  3. They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".

The source of all AdSense income is the AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

Contents

[hide]

[edit] History

The underlying technology behind AdSense was derived originally from WordNet and Simpli, a company started by the founder of Wordnet — George A. Miller — and a number of Professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel and Steve Reiss. [1] A variation of this technology utilizing Wordnet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998. [2] Oingo focused on semantic searches rather than brute force string searches. [3] Oingo changed its name to Applied Semantics, which was then bought by Google for an undisclosed amount in April 2003, to replace a similar system being developed in house. [4]

[edit] AdSense for feeds

In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from".

AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular AdSense ads.

[edit] AdSense for search

A companion to the regular AdSense program, AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Adsense does not pay publishers for mere searches.

[edit] How AdSense works

Each time a visitor visits a page with an AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.

[edit] Abuse

Some webmasters create sites tailored to lure searchers from Google and other engines onto their AdSense site to make money from clicks. These "zombie" sites often contain nothing but a large amount of interconnected, automated content (e.g.: A directory with content from the Open Directory Project, or scraper sites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs ("spam blogs"), which are centered around known high-paying keywords. Also many sites use free content from other web sites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.

There have also been reports of Trojans engineered to produce fake Google ads that are formatted to look like legitimate ones. The Trojan Horse apparently downloads itself onto an unsuspecting computer through a web page and then replaces the original ads with its own set of malicious ads. [5]

[edit] Criticism

Due to concerns about click fraud, Google AdSense has been criticized by some SEO firms as a large source of what Google calls "invalid clicks" in which one company clicks on a rival's search engine ads to drive up its costs. [6] Some publishers have been blocked by Google, complaining that little justification or transparency was provided. [7]

To help prevent click fraud, publishers can choose from a number of click tracking programs. These programs will display detailed information about the visitors who click on the AdSense advertisements. Publishers can use that data to determine if they've been a victim of click fraud or not. There are a number of such commercial scripts available for purchase. An open source alternative is AdLogger.

Google has also come under fire for allowing advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on any search terms, including the trademarks of their competitors. [8]

[edit] See also

AdWords

A Google promotional graphic, highlighting AdWords

A Google promotional graphic, highlighting AdWords

AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Contents

[hide]

[edit] Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers' bids (thus the system is classified as P4P) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text, keyword, and landing page to the search, as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.[1]

The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is a variation of the Vickrey auction.

[edit] Site targeted advertisements

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google will recommend relevant sites within their content network. Advertisers then bid on a cost per mille (CPM) basis for placement.

[edit] AdWords distribution

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

The "content network" shows AdWords ads on sites that are not search engines. Google automatically determines the subject of the pages and displays ads for which the advertiser has specified an interest in that subject. The ads show in boxes resembling banner ads, with the designation "Ads By Gooooooooooogle." These content network sites are those that use AdSense, the other side of the Google advertising model. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

AdWords is used by publishers who wish to bring traffic to their websites. The biggest competitors are Yahoo! Search Marketing (following Yahoo!'s acquisition of Overture Services, Inc.) and Microsoft adCenter.

[edit] Click-to-Call

Google Click-to-Call[1] is a service provided by Google which allows users to call advertisers from Google search results pages.

All calls are free at Google's expense. However, if the call is made to a mobile phone, the caller may incur airtime fees depending on the mobile phone plan and the location of the caller and the advertiser (if they are in different countries at the time of the call, the call will probably cost more).

Abuse of the service is easily achieved, making it questionable about how long it will continue to exist. As some individuals have pointed out in technology blogs, you can easily connect two different numbers who have no intention of talking to each other. This is easily accomplished by typing in the phone number of a company or other individual, which will then connect them to the directory listing selected.

[edit] History

The AdWords product was launched in 2000.[2] At first advertisers would pay a monthly amount, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. As of 2005, Google provides a campaign management service called Jumpstart [3] to assist advertisers in setting up their campaigns.

In 2005, Google launched a program to certify individuals and companies who have completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, many advertisers choose to hire a consultant to manage their campaigns.

[edit] Legal context

AdWords has generated lawsuits in the area of trademark law and click fraud. Google recently settled a click fraud lawsuit for US$90 million. [4]

Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. [5]

[edit] Search

The ads are displayed on the top or right hand side of the natural search results. The ads are pure text, and thus difficult to block for normal ad-blocking software. However, the Mozilla Firefox extension CustomizeGoogle can remove them.

[edit] Content network

Advertisements on content websites are displayed via javascript-generated iframes and can be easily blocked, either by turning off javascript or using ad-blocking software such as adblock.

[edit] Proxies

The search proxy Scroogle allows users to perform Google searches without receiving Google advertisements.

[edit] Technology

The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use a commercial database (Oracle) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to MySQL ([2])

Google Adwords Tips & Tricks
Google Ad Words ?
a wonderful and cost effective way to advertise has great flexibility on the part of the advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after tracking the response of the visitors and the conversion rate. However testing keywords and ads to improve the conversion rate is a never ending process and one has to be very selective and alert in choosing the right 'keywords'. You can be running an ad campaign at Google in minutes! Well to make your ad word campaign successful and worth spending I present some keen facts and suggestions to be considered while developing ad word advertisements.

Always be very specific: You should be very specific while choosing your keywords in the ads because being general in advertisements will bring traffic to your site but not many actual buyers in other words the conversion rate will be very less or your return on investment will be less.

Use square brackets: Use square brackets "[ ]" around your keywords that you want to target the most because by doing this your ads will be shown only when searches are made that match your keywords or phrases bracketed exactly. For example
[search engine optimization], [SEO pages]
Now in this case the ad will be displayed only if searches are made of exact words 'search engine optimization' or 'seo pages' and you will get only the desired traffic to your site.

Link to exact pages: Always link to correct pages for example if you are advertising a particular product then link to the page in particular that is selling that product and not to the site's homepage. User will never like much browsing and will ultimately leave for your competitor if isn't able to find the desired information. So link to particular pages.

Offer immediate benefits: Offer the benefits that your product will give the consumer because many times users are looking for those benefits and will be induced to your site. For example learn free, earn at home, become an expert, lose weight etc. Try to include such benefits in the ads and see the results soar.

Make multiple ads: Always make two or more copies of ads as you might not know what might click up, constantly monitor your ads and see which one is gaining pace and remove or change the lesser responsive ad. This is an ever going process to reach the maximum potential customers and will go on and on.

Record the ROI: Record the return on investment of each ad to keep your expenses in your pre decided budget and update or change low ROT ads simultaneously. ROI is the base for which you are planning ads and it should not be under looked. Google offers the stats free for the ad words, hence you can use it and calculate the ROI and act accordingly.

Use provoking words: Use provoking words that instantiate action of the user like free, free shipping, special offer, limited time offer, tips, tricks etc. These types of words actually attract the users but make sure that the words are specific to your business otherwise they can be removed by Google.

Include Price Quotes: A wise and proven selling technique is to give a hot price and that's what works in ad words too. If you are featuring a particular product on your site then you must mention its price in your ad and I assure that you will get much targeted customers to your site. This will benefit the other way too that is some free finders will be kept away from your ad and you can save another valuable click which in return meet your budget limits. Your main target is potential customers and not everybody and this way you can head towards your goal.

Avoid double meaning words: There are words and phrases that mean completely different things depending on the target audience you're trying to reach. These words should be avoided. Be sure and examine your keyword list for any words that could take on a different meaning than what makes sense for your business. The best way to figure this out on your own is to simply do searches at the major search engines for each of your keywords, and see who else is in the result set with you. Then end up finally selecting the keywords that fit your purpose and relevance for the campaign.

Your goal to use Ad Words is to increase ROI, not to increase your traffic. It's more valuable to you, as an advertiser to receive only 10 new visitors in a month if they're all qualified and likely buyers, than it is to pay for 1,000 visitors a month that found you by mistake. You can achieve it by targeting at the right audience and selective very specific keywords and constant monitoring.

Good Luck!
This article is free for republishing
Source: http://www.articlealley.com

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57  40x50PartyTentCity Diagrams 40 ft wide 50 ft long
 
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Link
44 of 76  All 6 models of 40x50 Tents $767 to $1310.20 Click Here   
 
40x50SR  $767  Go to 5 of 14,
40x50SD  $839 Go to 6 of 14, 40x50SRV  $863  Go to 7 of 14, 40x50SDV  $935 Go to 8 of 14, 40x50SRV7 $1262.20 Go to 9 of 14, 40x50SDV7  $1310.20 Go to 10 of 14.
http://www.PartyTentCity.com/diagrams40ftwide/50ftlong.html
Channel 336x280 July 31, 2004
58 40x60 Party Tent City /diagrams 40 ft wide 60 ft long
 
40 FT. WIDE 60 FT. LONG
Link
46 of 76 All 6 diagrams of 40x60 Tents $897 to $1,521.00 Click Here 40x60SR  $897 Go to 5 of 14, 40x60SD  $981 Go to 6 of 14, 40x60SRV  $1,009 Go to 7 of 14, 40x60SDV  $1,093 Go to 8 of 14, 40x60SRV7 $1,461 Go to 9 of 14,
40x60SDV7  $1,521Go to 10 of 14 .
http://www.PartyTentCity.com/diagrams40ftwide/60ftlong.html
Channel 336x280 July 31, 2004
59  50x50Party Tent City Diagrams 50 ft wide 40 ft long  50 FT. WIDE 40 FT. LONG
All 6 diagarms of 50x40 Party Tents $875 to $1436.20 Click Here
50x40SR   $875  Go to 5 of 14,
50x40SD   $965 Go to 6 of 14, 50x40SRV   $955 Go to 7 of 14, 50x40SDV   $1,045 Go to 8 of 14, 50x40SRV7   $1,382  Go to 9 of 14.
50x40SDV7  $1,436.20 Go to 10 of 14.
http://www.PartyTentCity.com/diagrams50ftwide/40ftlong.html
Channel 336x280 July 31, 2004
60  50x60 Party Tent City Diagrams 50 ft wide 50 ft long  50 FT. WIDE 50 FT. LONG
  All 6 diagrams of 50x50 Tents $1,055 to $1,608 Click Here
50x50SR  $1,055,
50x50SD   $1,113, 50x50SRV    $1,151
50x50SDV $ 1,259, 50x50SRV7 $1,536,50x50SDV7   $1,608
http://www.PartyTentCity.com/diagrams50ftwide/50ftlong.html
Channel 336x280 July 31, 2004
 61 Josephine Visnovske 5-29-04 www.partytentcity.com/josephine/visnovske.html
Channel
62 E Book  The World Of Islam by Josephine Visnovske 5-29-04 http://www.BrianNelsonConsulting.com/josephine-visnovske/the-world-of-islam.html
Channel 336x280 July 31, 2004
63  Josephine's Home Page.
 
www.partytentcity.com/josephine/visnovske.html
www.partytentcity.com/josephine/visnovske.html
Channel
 64 Josephine's Bible Quilt Quiz Page.
 http://www.SurplusCitySales.com/bible/quiz.html
Channel 336x280 Aug 5 2004 SCS
65 The Business Critic Thinking outside the box. http://www.thebusinesscritic.com/thinkingoutsidethebox/now.html 
Channel
66 Back up for http://www.JDAutocollisonHouston.com  and IMS Automotive.. http://www.briannelsonconsulting.com/auto-repair-houston.com/index.html
Channel 336x280 July 31, 2004
 67 Very Old Covenant Bible Study.com http://www.thebusinesscritic.com/mdpc/covenant.html 
Channel
68  Discount Flame Retardant Tarp  and 
Fire Retardant Tarps  for Party Tents, Canopies
and Awnings from Party Tent City.com  BNC
http://www.briannelsonconsulting.com/flameretardant/tarps.html
Channel 336x280 July 31, 2004
69  Roger Marshall Books on Amazon.com 6-10-04Data deleted temporarily per Roger New format to be offered. http://www.BrianNelsonConsulting.com/roger-marshall/books.html
Channel 336x280 July 31, 2004.
70 Internet Marketing Class. Univ. of Houston Search Engine Optimization Research.  Ad Words,  Blogging, Key Words, Website monetization. 6-11-04 http://BrianNelsonConsulting.com/ebay-buying-selling/internet-marketing.html
Channel 336x280 July 31, 2004
Original PTC Instructions copied over from SurplusCitySales.com  6-11-04 http://www.PartyTentCity.com/installation1/installation1.html
 Channel White LeaderBoard  6-10-04.
Party Tent City Order Form  6-12-04 http://www.SurplusCitySales.com/party-tents-canopies-awnings/order-form.html
 Channel White LeaderBoard  6-10-04. on 6-12-04
50X100 Not linked on PTC . http://www.PartyTentCity.com/diagrams50ftwide/100ftlong.html
Channel 336x280 July 31, 2004
60X60 Not linked on PTC . http://www.PartyTentCity.com/diagrams60ftwide/60ftlong.html
Channel 336x280 July 31, 2004
AdWords Tips And Tricks
I want to share with you a few AdWords tips that will help your advertising campaigns and should impact your bottom line in a positive way. You'll soon see these tips are quite powerful, and in fact are rarely revelaed without money exchanging hands. I'm quite serious about that! Many AdWords e-book authors will probably not appreciate the golden nuggets that I'm about to share, but I could really care less. If you want to increase your click through rate (CTR) and your conversions (sales you make), read on.

Here's the first tip: "Get your headline right". Your headline is by far the most important part of your ad. It's what's going to hook your visitors into clicking on your ad more than anything else. Ad copy is important, but not like your headline. Another reason your visitors will make a decision based on your headline is because Google placed more prominence on your headline than it does the rest of the ad, as evidenced by the size of the font shown in your headline. Take advantage of this! When writing your headline, be sure to focus on benefits of the product or service. Don't focus on the features--the stuff anyone can look up in the table of contents--rather, focus on the intangible realities that using this prodcut or service will bring (i.e., "Eliminate Stress While Growing Rich"). What you'll also want to do is keep testing your headlines over and over, split-testing them until you find one or two that continually bring in sales for the keywords you're promoting.

Let me share with you another tip that you rarely hear. When starting out with AdWords, or even on a new campaign, Start small and work your way up. In other words, don't--I repeat, don't--invest a whole lot of money into this new campaign. The only time you should be increasing the amount of money spent on a campaign is when you know for a fact (because you've tested) your campaigns are already converting and you simply want to make more money. Aside from that, you need to start with a modest amount of money on AdWords. When trying to come up with your daily budget, ask yourself this question: "If I were to lose this entire amount of money today, would that be okay?" If the answer is "yes", then you have your daily budget. But don't be afraid to start each campaign with $10 or $15 in the beginning. You really want to test the waters first anyway--no use entering into a market at full force only to find out that the product doesn't sell.

How to Make the Most of Google AdWords

By Derek Vaughan

January 31st 2004

Reader Rating: 8.6

Are you one of the 150,000 Webmasters and advertisers using Google's AdWords Select keyword targeted text advertising to drive traffic to your Website? If so, you may be able to save a bundle by cheating Google! Okay, so it's not exactly cheating per se, but if you're not using all the tools and tricks that AdWords provides, then you're definitely leaving money on the table. And, when your competitors see your results, they'll think you've somehow cheated the AdWords system.

This series of articles will systematically show you how to:

  • Generate the absolute best keyword list for your target market
  • Use simple techniques to vastly expand your productive keyword list
  • Create highly clickable copy for your ad
  • Precisely limit the distribution of your ad to only those prospects who are most interested
  • Beat the competition with creative bidding strategies
  • Dramatically reduce costs of your campaigns while increasing clickthroughs

The series has five parts:
 

  1. Part 1 - Keywords (starts below)
     
  2. Part 2 - Create your Google AdWords Ad
     
  3. Part 3 - Ad Distribution and Bid Strategies
     
  4. Part 4 - Results Tracking and ROI Reports
Generating Your Keyword List in 5 Easy Steps

In order to get the most out of the AdWords Select program, you simply must have a great keyword list. If your keyword list is not deep enough, you will be doomed to pay top dollar on only a few highly-trafficked phrases that garner top dollar bids. So, what are the steps to developing a great keyword list?

First things first: you need your core list of targeted keywords and search phrases. These are the terms that your customers will type in to find your goods and services. Let's say you have an online store that sells handheld organizers like the Palm Pilot. Take a minute and think about how you would go about searching for a personal digital assistant (PDA) online. Would you search on the term 'digital device'? How about 'PDA'? Maybe 'Palm Pilot' or 'Palm V'? Would you try 'personal electronics'? My point is that there are many, many different and distinct search terms that will get you where you want to go.

 

So, how can you determine which search terms to use when advertising your goods and services? Follow these instructions:

 

  1. Write down the top search terms that you can think of that describe your business or service. I suggest keeping this list on a spreadsheet if at all possible -- this will make it easier to organize and submit later.

     

     

  2. Use the Overture 'Search Suggestion Tool' to get an idea of the popularity of each search term and enter this number under a 'monthly impressions' column in your spreadsheet. The tool is located here.

     

    When I searched on our example keywords, I found that those search terms were recently searched as follows:

     

    • Pda - 420,800
    • palm pilot - 75,982
    • palm V - 3,899
    • digital device - 376
    • personal electronics - 250

     

     

  3. Use the Search Suggestion Tool to lengthen your list of search terms. Not only does the Search Suggestion Tool reveal the number of searches for any given search phrase, it also displays any closely related search terms.

     

    Another excellent resource is found at www.wordtracker.com. At $199 for an annual membership, this service will reveal which terms are the most searched on the Web, and also give suggestions for alternative search phrases. Typing 'palm pilot' into Word Tracker also shows a list of search terms (suggestions), and the number of times the associated terms were searched at Overture in the previous month:

     

    • palm pilot software – 6,960
    • palm pilot game – 5,486
    • palm pilot free game – 5,478
    • palm pilot free ware – 2,315
    • palm pilot free software – 2,203
    • palm pilot downloads – 1,995
    • free palm pilot downloads – 1,931
    • palm pilot accessory – 1,291
    • palm pilot share ware – 985

     

    Add all the new relevant terms and monthly impressions to your spreadsheet list. Be creative! Type in any series of words that you think might lead someone to your product or service. Use a thesaurus and a dictionary to assist you.

     

  4. Go back to your list -– it should be pretty lengthy by now –- and add modifying words that are relevant to your product or service, such as: cheap, discount, low cost, free, premium, authentic, etc. Check the Search Suggestion Tool to assess the number of searches conducted for those terms in the previous month. Enter the terms and data into your spreadsheet under 'monthly impressions'.

     

    In our example, if you use the keyword 'Palm Pilot', why not consider using 'discount Palm Pilot', 'cheap Palm Pilot', or 'low cost Palm Pilot' if they apply to your business? The purpose of these activities is to generate the longest possible list of relevant search terms possible. Why? Remember, you only pay when someone actually clicks on your message. You pay nothing extra to simply list more keywords. Additionally, the more keywords you have, and the more specific the search phrases are, the more likely that your visitor will be truly interested in your product or service. For example: 'pda' is a very general search term. Anyone interested in handheld organizers might search using this term. However, 'Palm V' is a more targeted search term. These customers are narrowed to a particular brand and model. The search phrase 'discount Palm V' is even more targeted, and will attract price conscious Palm V shoppers.

    A longer list of relevant search phrases also increases the likelihood that you will attract visitors to your site at a lower cost. That is because it is often possible to bid less for a click if the search term is less popular. More search terms, bid at a lower cost, mean more traffic to your site for fewer advertising dollars.

     

  5. At this point in the process, you should have a fairly comprehensive list of targeted search terms and phrases. I suggest you sort the terms on your spreadsheet by 'monthly impressions' to get a sense of which terms are most popular. These are the terms that can end up costing you the most advertising dollars if you choose to bid for a high ranking.

 

Congratulations! You have now generated a comprehensive keyword list that will get you ahead of your competitors. In the next installment, we'll look at some rarely used techniques to ensure that your clickthrough rates are among the highest in your category.

How to Make the Most of Google AdWords

In Part 1 of this series, we learned how to create a comprehensive and targeted keyword list specific to our business. In this installment, we'll learn how to:

  • Create copy that compels your prospects to click on your ad
  • Land your prospects on a page that will maximize your investment
More on How to Maximize Google AdWords

Now that you've generated a comprehensive list of targeted keywords and phrases with which to attract your customers, you must create an advertisement which will entice them to visit your site. Google adheres to a strict advertising format: all listings are text only, with a title line of 25 characters and a product or service description with 2 lines of up to 35 characters each. Your URL is also limited to 35 characters.

It is critical that this message be effective, concise and descriptive, and that sales are driven for best results.

Title Lines

The title line is the first aspect of your Google ad that a potential visitor to your site will see. Google also has an affiliate network that displays their search results, and some of these distribution partners display only the title line of your advertisement. At these distribution sites, the only indication of your site's value proposition will be the title description. But even when the full description accompanies your title line in a listing, it is the title line's job to catch the attention and interest of a prospective customer -- and to fluidly transition them into reading your full description and clicking through to your site. No sweat, right? Oh wait…you have to accomplish this using only 25 characters in total!

My process for creation of a title line is fairly straightforward. I open a new document in Microsoft Word, pick the first (most popular) search phrase on my spreadsheet list, and then write a description that really sells my product or service relevant to that keyword or phrase. Initially, I don't really worry about the exact length. I just try to get the most sales driven message I can. After constructing something I like, I highlight the phrase and use the 'Word Count' function under the 'Tools' menu in Word to ascertain its exact length. One caveat! Experience has proven one extremely powerful rule of a search phrase description: your description should contain the search phrase or a derivation of it if at all possible. This will increase the effectiveness of your title. Experience has also shown that if you are offering a compelling value proposition, listing a price will increase clicks. I also like to use capitalize letters in the title. Obviously the word 'free' increases clicks.

For example, if you are writing a title for the search term 'Palm V', your title should include the term 'Palm V'. Here are two 25-character-or-less examples:

Lowest Cost Palm V - $100
Palm V's From Just $99

One great thing about AdWords is that it's pretty easy to change your message. I recommend testing several different approaches and finding the words and phrases that generate the most clicks. It's also smart to review the titles of your competitors in each category. I will type in the keyword or phrase and scan the title line to get a feel for what the main points of competition are. Some categories are very price driven, while others are service focused. There are no hard and fast rules as to what will work best, so continuous testing and refinement should be employed for all important keywords.

Descriptions

Descriptions are the heart and soul of your sales pitch. You've managed to get the attention of your potential customer -- maybe for only a millisecond. Now, you've got to deliver on the promise of your title. Finally, you've got to convince your potential customer that if they click on your link, they will be rewarded with the all the benefits described in your message.

A great description gives as much relevant information as possible to the potential customer. This serves 2 purposes:

  • It will encourage qualified prospects to continue on to your site in search of further information, or to purchase your offerings.
  • It will discourage random clicks by unqualified prospects who are not firmly in your target demographic.

Your description should include any factors that clearly add value to the customer above and beyond your competition. Do you offer special products or services? A wider selection? Better credit terms? More flexible payment options? Hard to find inventory? These are the kinds of trigger points that can lead to higher clickthroughs.

Another Trick - Where to Direct Your Link

The final step in the customer's journey is to successfully land on your site -- piece of cake, right? It is if you know that you need to land the customer on the portion of your site that is most relevant to the search term. Always link the customer to a page that contains the exact information, product or service that they were searching for. In our example, don't just land the customer on your home page. Land them on the exact page within your site that describes and offers for sale the Palm V!

Never create a disconnection between the original search term and your landing page. Evaluate every keyword and search phrase to identify the best area of your site on which customers should be delivered. Use your spreadsheet to keep track of where you want each search phrase linked. Go to your site, find the correct page, then cut and paste the proper URL into your spreadsheet. This is absolutely necessary to maximize your conversion to sale.

One final note on landing pages and your links: Google will bill you for a click once a customer has clicked on your link. You will be billed for this charge regardless of whether or not your site is functioning properly, or if the customer abandons the process prematurely because your site takes too long to load. Make sure that your site loads quickly, and that the links you deliver are active. If your site goes down, remember to reduce your bids to the minimum amount to prevent spending money driving potential customers to a dead link.

Great! You now have titles and descriptions that stand out from the competition. You also know the power of a targeted landing environment. In the next installment, we'll look at some often overlooked techniques to further narrow your target demographic, and reduce "junk" clicks.

How to Make the Most of Google AdWords

In Part 2 of this series, we learned how to create copy that compels your prospects to click on your ad, and discussed the importance of landing your prospects on a page that maximizes your investment in their click. In this installment, we'll learn how to:

  • Precisely limit the distribution of your ad to only those prospects that are most interested
  • Beat the competition with creative bidding strategies
Limiting Your Distribution – The Key to Success

If there is one component of AdWords that's most often neglected, it's controlling the distribution of your ad impressions to only those prospects who are most targeted. According to the Google AdWords Website:

Each account is evaluated after every 1,000 ad impressions are delivered on Google. If the CTR for your account falls below a minimum required CTR (which varies by ad position, but is 0.5% for the top spot and slightly reduced for each subsequent position), we'll only show your ads occasionally on your underperforming keywords. (The status of each of your keywords will be clearly indicated in your keyword reports.) If your keywords don't improve, we may disable them. You'll then need to refine your campaign to improve its performance and effectiveness. After editing your campaign, you may restore full ad delivery to your account.

In short, if your ads don't get a decent clickthrough rate (CTR) they will be disabled -- your ads won't be shown. Conversely, if you achieve a high clickthrough rate for a very general term, you will potentially be spending a huge amount of money. So, how do you get your ads more closely targeted to your audience? Here's the secret -- use the built-in tools that Google provides:
 

  • Phrase Match
  • Exact Match
  • Negative Keywords

Remember, the default setting for AdWords is "Broad Match". This will see your ad displayed when any keyword from your search phrase is typed in any order. So, if you target 'Palm Pilot', under Broad Match, your ad will be shown when someone searches for: airline pilot, auto-pilot, pilot light, palm reader, palm trees, etc. None of these search terms are in the least bit targeted!

Getting Your Ad Targeted

The first step in narrowing the audience to which your ad is displayed is to use the 'Phrase Match' feature in AdWords. This limits your ad to those searches that include your search phrases in order. To activate the 'Phrase Match' feature, simply enclose your search terms in quotation marks, for example, "Palm Pilot". Now, only those terms that include both Palm and Pilot in that order will be shown your ad, such as: free palm pilot, palm pilot software, and palm pilot V.

This may be a good first step for some, but I've found that it's necessary to refine the distribution of my ads even further by using the 'Exact Match' feature. This is particularly useful for increasing the clickthrough rates of poorly performing ads. The 'Exact Match' feature will only display your ads when the exact search phrase is entered. The 'Exact Match' feature is activated once you place parentheses around your search term. In our example, we'd use the term [Palm Pilot]. Now, only the exact search term 'Palm Pilot' will cause our AdWords ad to be displayed.

The third tool is 'Negative Keywords'. This feature simply excludes your ad from displaying along side the search results of any keywords you choose. If you're selling a product or service, you may want to use 'free' as a negative keyword, thus preventing your ad from displaying when the word 'free' is part of the search phrase. To enable negative keywords you simply place a minus sign in front of your search term. If, in our example, we wanted to exclude all searches for 'free palm pilot' and 'palm pilot software', our keyword list would include the following entries:

  • free
  • software

Use of these targeting features will instantly place you into an elite category of Google AdWords users who have clickthrough and conversion rates at the top of their categories. Now, let's look at how to set your bid.

Creative Strategies for Successful Bidding

There are many different approaches to the process of bidding for position within AdWords. A $5.00 minimum deposit is required to set up any AdWords account, but once it's set up, any of the listed bidding options are available to you.

The 'Always be #1, No Matter What it Takes' Strategy

This strategy espouses the view that being #1 is everything. It is true that the top listing gets the most traffic. In some cases, the top listing can generate much more traffic than the lower listings -- even the second listing. The top listing will also always be the most expensive spot for any given keyword or phrase, and, depending on the popularity of the search term and the bid required to secure it, the top listing may become very expensive to maintain.

Also, as AdWords uses the clickthrough rate to weight your listing, it may simply be impossible to sustain the number one position at any bid price. Remember, too, that Google currently has a $50 per click maximum bid limit. The 'Always be #1' strategy is also prone to bidding wars.

The 'Never Bid More Than the Minimum Bid' Strategy

This strategy focuses on cost containment. Given a vast assortment of search terms, it is likely that some top bids will be only as high as the minimum bid. These terms will most likely be less popular terms that don't generate a significant amount of clicks.

This strategy assumes that even where the top bids are $1 or more, some visitors will read through the entire list of advertisements, and click on much lower bids. As of the writing of this article, Google AdWords bids can range in price from 5 cents, to $50.

The 'Position Yourself Next to a Weaker Competitor' Strategy

The thrust of this strategy is to position your listing as high as possible, while looking critically at competitor's listings and offers. You then position yourself next to a competitor whose price is much higher than yours for the same item, or whose offering is in some other way uncompetitive with yours, thereby making your offering seem even more attractive.

For example, if you mention a sales price of $149 for a Palm V in your listing, and the listing directly above or below yours displays a price of $99 for a Palm V, your offer appears overpriced. However, if there is a listing that offers the Palm V at $199, positioning your listing directly above or below the $199 price can make your price of $149 look more attractive.

The 'Steady State' Strategy

This strategy is similar to the 'Never Bid More Than the Minimum Bid' strategy, but with a twist. You calculate the amount that you are willing to pay for each qualified customer that lands on your site, and always bid exactly that amount. For example, let's say that you calculate that you are more than willing to spend $1.35 for each qualified customer who lands on your site. You simply bid $1.35 on your best keywords, regardless of what others around you bid.

This strategy is often employed by bidders who take a "hands off" approach to their bids. They simply want to set the account up once, and let it run on 'autopilot', without much (if any) maintenance.

Of course, you can access your AdWords account as frequently as you like, and adjust your maximum bid to give the return on investment (ROI) you require. Measuring and maximizing your ROI will be the topic of the forth and final installment of this series.

How to Make the Most of Google AdWords

In Part 3 of this series, we learned how to precisely limit the distribution of your Google AdWords ad to only those prospects who are most interested, and how to beat the competition with creative bidding strategies. In this installment, we'll learn how to:

  • Track the results of your ads and campaigns
  • Create a Return on Investment (ROI) report
Tracking and Results

From the moment your AdWords account becomes active, it begins to generate valuable data that will help you optimize and fine-tune your marketing activities. In order to bill you correctly, Google must carefully monitor the number of clicks that each and every one of your keywords and search phrases generates. Not only that, they also have to report on what your active bid was at the precise moment that each click was generated.

It is important that you familiarize yourself with the reporting data that Google provides. Experience has shown that, although one may generate a vast list of search terms, keywords and phrases, it is invariably a very small subset of these search terms that generate the lion's share of cost and clicks. The click reports will alert you to this, and help you optimize your activities.

Some advertisers may have the capacity to track a click directly from a particular site and keyword back to the sale of an item at their site through the use of 'cookies' or other online tracking methods. If you have the ability and resources to create unique tracking URLs for each keyword or search phrase, I highly recommend doing this. The ideal situation for a any advertiser is to know which specific keywords, titles, descriptions, and products are driving the highest return on investment (ROI). Even if you are not capable of tracking a click through to sale, I recommend maintaining an ongoing ROI report as described below.

Closing the Loop - ROI Reports

Below is an example of a general Return on Investment (ROI) report similar to one that I've used extensively to manage cost per click sites, and to optimize our advertising dollars spent there. While it can be somewhat time consuming and resource intensive to generate a report such as this from your actual results, it is well worth the effort if you reveal information that saves you money on bids, or dramatically increases sales.

Please glance through the following report format.
Each element is described below.

1252_table1

  • Site: The cost per click site that generated the clicks for this reporting period for this keyword.
  • Keyword: The keyword or search phrase that generated the click and cost data.
  • Total Cost: The total dollar cost for all clicks associated with this keyword over the reporting period.
  • Estimated Impressions: An estimate of how many times the ad listing was actually viewed whether it was clicked on or not -- this data is available from your AdWords reporting.
  • Clicks: The total number of times the ad listing was clicked during the reporting period.
  • Average Cost Per Click: The average cost per click during the reporting period